Canon Digital IXUS 970 IS

Price $369 - $466.12

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With a powerful 5x zoom lens, the Digital IXUS 970 IS is well-equipped and intelligent, but never compromises on style. Its compact body is packed with features including an enhanced optical Image Stabilizer.

The Digital IXUS 970 IS gently curves towards the grip for a stylish, elegant feel. The Multi Control Dial makes it quick and simple to change settings, review images and scroll through menus.

Thanks to Canon's advanced UA (Ultra-High Refractive Index Aspherical) lens technology, the Digital IXUS 970 IS has an uncompromising 5x zoom lens but retains its compact form. The redesigned optical Image Stabilizer system gives a 4-stop advantage, making shots in very low light achievable.

Canon IXUS 970 IS LCD screen

As with all Digital IXUS models in the first half of 2008, auto focus is enhanced for darker conditions; it is now effective in situations approximately 1-stop darker than was possible in previous models. A bright, clear 2.5” PureColor LCD II screen and new Multi Control Dial enhance the user experience, offering a greater degree of convenience. Thanks to Canon’s optical expertise, all these improvements have been made without sacrificing the iconic design that has made Digital IXUS the ultimate style camera brand.

Powerful compact digital camera

"With its 5x zoom, the Canon IXUS 970 IS digital camera brings a new level of performance to Canon’s leading design brand, ” said Mogens Jensen, Head of Canon Consumer Imaging, Europe. “Once again Canon is using its optical expertise to deliver powerful compact cameras in effortless style."

Canon zoom lens with Image Stabilizer

The Canon Digital IXUS 970 IS features a brand new 5x optical Image Stabilizer zoom lens, delivering a greater zoom reach than any previous Digital IXUS. Thanks to a comprehensive redesign by Canon’s optical engineers, the lens has a new four-group configuration incorporating UA (Ultra-high refractive index Aspherical) lens elements. UA elements help to provide the gain in zoom power, and ensure that a compact size and straight optical pathway are maintained, for easy usability and optimum image quality.

Optical Image Stabilizer

The Canon IXUS 970 IS optimises performance with its enhanced optical Image Stabilizer (IS). The lens-shift type IS improves on the systems used in previous Digital IXUS models, now delivering a 4-stop advantage, an increase of 1 stop. The extra stop allows photographers to use shutter speeds twice as long when shooting hand held, and obtain blur-free shots. The enhanced IS also reduces the blur caused by camera shake when shooting at the telephoto end of the camera’s 5x optical zoom improves performance in low-light, enabling shots in conditions where no shot would have been possible before. This enhanced low-light capability is aided by improvements to the camera’s auto focus; AF is now capable of achieving focus in conditions of up to approximately 1 stop darker.

Canon IXUS 970 IS Design

Building on the Digital IXUS ‘perpetual curve’ design, the Canon IXUS 970IS slopes gently back towards the grip. Its two-tone finish gives a precise contrast of matte silver with muted gloss and glossy metallic, for an elegant sheen. The overall effect is one of understated individuality, complementing the camera’s discreet photographic power.

Motion Detection technology

Activated in High ISO Auto, Canon’s intelligent Motion Detection Technology works to eliminate motion blur. When camera shake or moving subjects are detected, the system automatically provides an ISO boost between ISO 80-800 - counteracting motion blur to improve action shots and night snaps, without compromising shots where no ISO boost is needed. The technology intelligently combines inputs from Face Detection Technology, the optical Image Stabilizer, changes in scene brightness and changes from frame to frame to identify the subject and detect motion.

Face Detection technology

Equally comprehensive is Canon’s approach to Face Detection Technology. The Canon Digital IXUS 970 IS includes Face Select & Track, which allows you to select a single face from a crowd of up to 35 detected faces. The optimum focus, exposure, flash and - for the first time - white balance will then be set for that face, tracking the subject as they move around the frame.

Red-Eye correction

Canon’s Red-Eye Correction draws on Face Detection Technology to eliminate red-eye from photographs. Whenever a face is detected in a shot, red-eye is checked for. It can either be removed automatically whilst shooting or in playback mode. New AF Point Zoom allows the photographer to magnify the AF frame when the shutter button is pressed half way, so that facial expressions can be checked before shooting.

Canon DIGIC III image processor

As well as powering features such as Face Detection Technology, Canon’s DIGIC III image processor enables quick response times and fast buffering speeds. The processor also incorporates advanced Noise Reduction Technology for excellent image quality at high ISO settings.

PureColor LCD II screen

The Canon IXUS 970 IS is made for intuitive use. From the moment the camera is powered up, the 230, 000 dot high resolution 2.5” PureColor LCD II screen provides an easy way to frame up shots and navigate the easy-use menu system. PureColor LCD II offers a number of benefits over conventional LCD screens, including improved colour contrast for enhanced visibility, a wide viewing angle for easy shooting and instant image sharing, anti-glare coatings for viewing under bright light and anti-scratch coatings. Additional photo framing options are provided by the camera’s Optical Viewfinder (OVF). The Canon IXUS 970IS includes a Multi Control Dial for the first time in the range. This wheel enables the user to change camera settings and scene modes quickly, as well as offering intuitive navigation of menus and convenient image browsing in playback.

Canon Digital IXUS 970IS Scene modes

A host of features enables users to enhance their shooting options. Users can choose from a range of 18 shooting modes, including Special Scene modes that automatically optimise camera settings for common shooting subjects. The Canon Digital IXUS 970 IS features new Sunset scene mode for the optimum capture of this tricky subject. Movie options include Long Play (LP) mode, which uses only half the memory of standard movies, and Time Lapse movie for the creation of fun and atmospheric accelerated film clips.

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