Search results for "Marketing the sports organisation"

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  • Ultimate Guide to Sports Marketing
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    Ultimate Guide to Sports Marketing

    Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has...

  • Destination Marketing Organisations
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    Destination Marketing Organisations

    Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the...

  • Handbook of Sports and Lottery Markets
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    Handbook of Sports and Lottery Markets

    Offers empirical research and investigation of pure theories of investment in the sports and lotto markets. With overviews of scholarship on the industry side of racetrack and...

  • Sports and Entertainment Marketing
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    Sports and Entertainment Marketing

    SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated...

  • Consumer Behavior Knowledge for Effective Sports and Event Marketing
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    Consumer Behavior Knowledge for Effective Sports and Event Marketing

    Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships...

  • Sports Marketing
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    Sports Marketing

  • Forecasting in Financial and Sports Gambling Markets
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