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Most senior marketers are marginalized in their current position as they are not using their insight and knowledge to drive organizational growth. The Shift promotes a re-wiring of...

  • Publisher: JosseyBass
  • Author: Scott M. Davis
  • ISBN-13: 9780470388389

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  • ISBN-13:
    • 9780470388389
  • ISBN:
    • 0470388382
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    Scott M. Davis
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Overview: Shift

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