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Quantitative Analysis in Marketing Management

$56.85

This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.

Quantitative Analysis in Marketing Management

$56.85

This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques...

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Quantitative Analysis in Marketing Management

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