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Marketing Strategies for Services

$106.43

What are the trends affecting the marketing of services? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to shape business success of service firms in the future? This work presents a

Marketing Strategies for Services

$106.43

What are the trends affecting the marketing of services? Why is cross-sector fertilization particularly useful for services, and what type of strategic response is most likely to...

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Marketing Strategies for Services

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