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Kellogg on Strategy

$25.38

Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they

Kellogg on Strategy

$25.38

Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to...

  • Author: David Dranove
  • ISBN-13: 9780471478553

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Kellogg on Strategy
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  • ISBN-13:
    • 9780471478553
  • ISBN:
    • 0471478555
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    David Dranove
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