How Brands Become Icons

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Free Worldwide Delivery : How Brands Become Icons : Hardback : Harvard Business School Publishing : 9781578517749 : 1578517745 : 01 Nov 2004 : Distills the strategies used...

  • Publish Year: 2004
  • Publisher: Harvard Business School Press
  • Author: Douglas B. Holt
  • ISBN-13: 9781578517749

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How Brands Become Icons
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  • ISBN-13:
    • 9781578517749
  • ISBN:
    • 1578517745
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  • Publisher
    Harvard Business School Press
  • Author
    Douglas B. Holt
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