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Global Advertising, Attitudes, and Audiences

$178.18

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with liv

Global Advertising, Attitudes, and Audiences

$178.18

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein...

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Global Advertising, Attitudes, and Audiences

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