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Arts Marketing Insights

$25.54

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders al

Arts Marketing Insights

$25.54

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific...

  • Author: Joanne Scheff Bernstein
  • ISBN-13: 9780787978440

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Arts Marketing Insights
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  • ISBN-13:
    • 9780787978440
  • ISBN:
    • 0787978442
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  • Author
    Joanne Scheff Bernstein
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