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About Face: The Secrets of Emotionally Effective Advertising

$36.63

Shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, this title demonstrates which advertising strategies are successful and why.

About Face: The Secrets of Emotionally Effective Advertising

$36.63

Shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, this...

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About Face: The Secrets of Emotionally Effective Advertising

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Overview: About Face: The Secrets of Emotionally Effective Advertising

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